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Elton John Eyewear launches globally at Bicester Collection
Elton John Eyewear launches globally at Bicester Collection
Elton John proudly today presents Elton John Eyewear to the world with the start of a series of special pop-up stores at The Bicester Collection and beyond to celebrate the final dates of his historic “Farewell Yellow Brick Road” tour.
A lifelong lover of great frames, Elton John Eyewear is about more than just a pair of glasses. Designed by Elton himself, over five decades of original style have inspired the collection of opticals and sunglasses: every pair celebrates inner-confidence, self-belief, and authenticity. In bold yet wearable colours, exaggerated and exuberant silhouettes, tinted lenses, baroque prints, signature tortoiseshell patterns, and glossy ‘record vinyl’ black, there is a frame for every fan. The finest craftsmanship and high-quality materials have been used to expertly manufacture the attractively-priced frames. Each pair bears the instantly recognisable trademark inspired by Elton John’s legacy and enduring, timeless style, and a name that chimes with it too, such as Captain Fantastic, Honky Cat, Jive, Walk of Fame and more.
Visit Elton John Pops Up! across Europe:
Kildare Village (Dublin) 21 March — 3 May
Bicester Village (London) 4 April — 1 May
Ingolstadt Village (Munich) 14 April — 6 May
Self-expression is at the core of everything I do. I learned long ago that my style is what gives me confidence, and I just don’t feel myself without my glasses. Creating a stylish eyewear collection has been a dream of mine for as long as I can remember, which is why I’m very excited to announce the global launch of Elton John Eyewear. I’ve distilled defining moments of my rock ‘n’ roll career into designs that bring joy and allow you to make a statement without saying a word. This collection is for every single person staying authentic to themselves in a world that is constantly pushing you to be someone else. I designed this line to have something for everyone: no matter who you are, you can always look yourself.
Elton John Eyewear goes global!
A lifelong lover of great frames, Elton John Eyewear is about more than just a pair of glasses. Designed by Elton himself, over five decades of original style have inspired the collection of opticals and sunglasses: every pair celebrates inner-confidence, self-belief, and authenticity.
In bold yet wearable colours, exaggerated and exuberant silhouettes, tinted lenses, baroque prints, signature tortoiseshell patterns, and glossy ‘record vinyl’ black, there is a frame for every fan. The finest craftsmanship and highquality materials have been used to expertly manufacture the attractively-priced frames.
Each pair bears the instantly recognisable trademark inspired by Elton John’s legacy and enduring, timeless style, and a name that chimes with it too, such as Captain Fantastic, Honky Cat, Jive, Walk of Fame and more.
Do good whilst looking good
The launch of Elton John Eyewear is not just about changing the way people see themselves but changing lives. Creating a product with purpose was Elton’s sole intention: 10% of proceeds from sales* at The Bicester Collection will go to the Elton John AIDS Foundation. The Elton John AIDS Foundation was established in 1992 with the mission of ending the AIDS epidemic.
*Some exclusions apply.
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