Today, January 7, the opportunity to design a record sleeve is opened up worldwide to contemporary artists and designers. They are invited to create their own visual interpretation of one of seven tracks, including Elton’s Bennie And The Jets.
Secret 7’’ masterpieces will reveal how seven tracks are interpreted by hundreds of creative talents from around the world. The result will be an exhibition and sale in April of 700 one-of-a-kind records, with all proceeds going to the charity ART AGAINST KNIVES.
This year’s tracks are Elton’s Bennie And The Jets, HAIM Better Off, Jessie Ware Still Love Me, Laura Marling The Beast, Nas The Don, Nick Drake Rider On The Wheel and Public Enemy Harder Than You Think.
All 700 one-of-a-kind vinyl covers will feature in the London gallery space of the independent creative agency, Mother, in April 2013. On April 20, Record Store Day, visitors will be able to both view and buy all the unique vinyl sleeves. However, none of the buyers will know who created the sleeve, or even which song it is for, until they have paid for the record, when its true provenance will be revealed.
The highly successful Secret 7” was launched in 2012. Thousands of designs were submitted, people came from all over Great Britain and Europe to see the exhibition, and £33,500 was raised for charity. This is what Secret 7” looks like.
Secret 7” is open to everyone via the creative community site Talenthouse. If you would like to design a seven-inch record sleeve for Bennie And The Jets, or any of the other six tracks, please follow this link.
Visit the Secret 7" Facebook page here.
ART AGAINST KNIVES works across London to provide creative opportunities designed by young people for young people, and supports local communities to gain the resources they need to create positive spaces for those most at risk of gang culture. As well as the money raised and awareness increased, every aspect of the Secret 7” project provides an opportunity for the young people that the charity works with. From helping to design the website through to apprenticeships and work experience opportunities, the project provides valuable experience in a variety of creative roles.