By the Editor@EltonJohn.com
In celebration of the 50th anniversary of Elton and Bernie Taupin’s songwriting partnership next year, “Elton John: The Cut”, supported by YouTube, is giving undiscovered creative talent from all over the world the chance to create official music videos for three iconic songs: Rocket Man, Tiny Dancer, and Bennie And The Jets.
As these songs were released before the rise of the music video, this competition gives aspiring creators the once-in-a-lifetime opportunity to showcase these best-loved hits like never before.
Elton comments, “We’re excited to partner with YouTube to bring together generations of artists and music lovers around a shared passion for storytelling. YouTube is a rich tapestry of creativity, and I can’t wait to see how the breadth of talent from the dance, live-action and animation communities apply their vision to these cherished songs.”
Music video entries for each of the songs will feature different artistic elements – submissions for Rocket Man will feature animation, Tiny Dancer will be live-action, and Bennie And The Jets will feature choreography.
Together with a panel of YouTube creators and celebrated music and industry judges, Elton and Bernie will select three winners, and those winning entries will premiere on YouTube in the summer of 2017.
“Elton John: The Cut” will launch at YouTube’s end of year show Brandcast, hosted by James Corden on Dec. 12, 2016, with entries officially opening to the public on Jan. 9, 2017.
The competition closes on January 23rd and is open to anyone over 16, subject to local terms and conditions. To find out more about “Elton John: The Cut,” supported by YouTube, and how to enter, please visit eltonjohn.com/thecut.