Rocket Sports

“Just like young musicians or artists, budding sportspeople need guidance.” (2012)

Elton’s enthusiasm for nurturing new talent across the arts has now taken a sporting turn.

In 2012, he founded Rocket Sports Management, with the aim of guiding emergent sporting stars through their careers, whatever the highs and lows.

“It’s an area I feel passionately about,” he declares. “I love talent in whatever field it emerges and talent needs to be nurtured. I know that from my own positive and negative personal experiences over the years. Just like young musicians or artists, budding sportspeople also need guidance. It can be a very tough world, sometimes populated by people who do not have their clients’ all-round best interests at heart.”

It’s early days for Rocket Sports Management, but the approach will be an holistic one and, fuelled by Elton’s unquestionable sporting passion, we can expect to hear a lot more about Rocket Sports Management and the young athletes it will advise.

“Every musician I’ve ever known would like to be a sportsman and every sportsman I’ve known wants to be a musician.”

“They’re both great levellers and there is a feeling of togetherness. Sport and music, more than anything, bring people together.”

Elton John, 2006

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